Online course platform: faster pages and automated course emails
Custom course reviews, automated recommendation and discount emails, and a performance pass that took desktop PageSpeed from about 70 to 90+ on a WooCommerce and LearnDash platform.
- Client
- Confidential · online course platform
- Role
- WordPress developer
Impact
- Desktop PageSpeed
- Before: ~7090+
- Server waiting time
- Before: ~3–4 s~1.5–2 s
The problem
The platform needed learner reviews on its product pages, automated course recommendation and discount emails that work across languages, and faster page loads.
The solution
Built custom course-review functionality that aggregates reviews from the LearnDash courses linked to each WooCommerce product and shows them on the product page. Added automated course-recommendation and discount emails with multilingual workflows, and optimised the site to cut server waiting time and lift PageSpeed.
Reviews where buyers decide#
A WooCommerce product on this platform can grant access to one or more LearnDash courses, but learners review the courses. I built review functionality that collects reviews from every course associated with a product and shows the aggregate on the product page, where purchase decisions are made.
Emails that sell for you#
- Course recommendations: automated emails suggest relevant next courses.
- Discount emails: automated promotional emails with discounts.
- Multilingual workflows: emails reach learners in their language.
Performance#
Measured before and after the optimisation work: